Recommendations for Sequence Messages

Sumario: Our recommendations on how to get the best out of Sequence Messages

Notification sequences are a fundamental tool for managing your online store. Thanks to them, you can increase customer loyalty through continuous and personalized communication. Additionally, sequences allow your customers to learn relevant information about your store and encourage them to want to visit again.

Tips and examples for effective notifications

As mentioned earlier, sequences will be your allies when it comes to customer loyalty. It is a tool to provide after-sales service or to build trust with those who have not yet decided to make their first purchase. To be effective, you must keep a few points in mind:

1) Choose the waiting time: the sequences are scheduled once to be sent automatically every time we have a new subscriber, and they remain active until we deactivate them. The sending times are weekly, and you can choose the time between the messages that compose them (hours, days, or minutes).

-Example: Set up sequences to encourage community building and participation in events hosted by your brand. First, you can send a welcome greeting (once the customer subscribes), a week later provide information about a specific event for the customer to participate in, and a week after the event offer a summary and an invitation to the next one.

2) Valuable Content: the best content for sequences is the one that builds trust with your customers. The one that tells about your brand, what its values are, how you differentiate yourself from your competitors, and the means of contact and follow-up. Below, we provide you with some examples for your sequences:

–Customer testimonials: you can share testimonials from customers who have purchased from your store to enhance the credibility and trustworthiness of your online store.

-Shipping times and types: communicate the available shipping options in your store, such as standard mail, motorcycle delivery, and custom delivery, specifying the delivery times for each one.

For example, specify if mail deliveries take between 3 to 5 business days, motorcycle deliveries are made in less than 24 hours, or custom deliveries are available for pick up the next day at selected meeting points. This will help improve the shopping experience of your subscribers, and as a result, strengthen loyalty to your brand.

-Offer educational content: depending on your website, an effective tool is to schedule sequences that include blog format recommendations related to your specific sector.

For example, if you have a cosmetics store, you can send periodic sequences with tips and beauty advice. This strategy not only provides added value by sharing useful information, but it is also a way to keep your subscribers engaged.

Suggestions

✅Avoid saturation: regulate the time between your message sequences; receiving information too frequently can be overwhelming.

✅Maintain relevance: ensure that each message offers real value to customers. Be clear and concise.

✅Analyze user behavior: monitor, through the app’s statistics, how users respond to the sequences. If you notice a high engagement rate with a specific frequency, adapt it according to the data obtained.

✅Plan for the long term: create sequences designed to build loyalty and strengthen the relationship with your customers in the long run.

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