Maximize your Credits with Automated Audiences

Sumario: Learn about our Automated Audiences and how to get the best out of them.

Do you know how to get the most out of your NotificationButton credits? Well, here’s the key: automatic audiences.

This feature groups your contact list based on their activity level.

What’s the result? Messages that hit the mark and a strategy that runs like a well-oiled machine.

But beware, this isn’t just about sending messages haphazardly. It’s about being smart and strategic. Let’s see how to use those automatic audiences to make every message you send count. Ready to become a digital marketing master? Let’s go!

Know your Audience: Smart Audiences

Let’s first take a look at who these well-known Automated audiences are. Our platform divides them into four groups.:

1. Potential Customers. They are highly likely to make a purchase. They are just a step away from becoming customers. (Send 1 or 2 messages per week. Be sure to segment by the ‘cart’ or ‘purchase’ tags to target only those who didn’t complete the sale, or by product categories).
2. Most Active Audiences.These are your number one fans. They view and interact with your messages more than anyone else. (Communicate with them once a week).
3. Active Audiences.These are the ones who have interacted with your messages in the last 6 months. They are attentive to what you say. (Reach out to them every 15 days).
4. Low activity Audiences. They haven’t viewed or interacted with your messages for 6 months or more. They are a bit dormant, but don’t write them off. (Send 1 message per month with a very aggressive offer).

Understanding these groups helps you send the right message to the right person. It’s not the same to talk to someone who is about to make a purchase as it is to someone who hasn’t heard from you in a while, right?

Content Strategies for Each Audience

Now that you know your audience, let’s look at what to say to them:

For Potential Customers:

• Send testimonials from satisfied customers.
• Highlight the unique benefits of your products.
• Offer a discount on their first purchase or free shipping.
• Segment by the cart tag and offer express shipping.
• Exclude those with the tags ‘Paid Order’ or ‘Shipped Order.’ (Tag segmentation)

For Active and Most Active Audiences:

• Share exclusive product news.
• Offer special discounts for their loyalty.
• Ask for their opinions on future launches.
• Send notifications about upcoming collection launches.

For Low Activity Audiences:

• Remind them why they initially subscribed.
• Share valuable content without asking for anything in return.
• Ask them directly what type of content they are interested in.
• Send an offer that is too attractive to ignore.

The key is to adapt your message. It’s not just about selling; it’s about connecting and offering value in every message.

Where to Apply These Audiences?

You can apply these audiences from the ‘Send Notification‘ section to reach your customer list.

ATTENTION: Do not apply in the welcome sequence, as your content must be tailored for each audience.

Maximize Your Revenue

By utilizing automatic audiences, you can significantly increase your store’s income. Sending tailored offers based on interests or interaction levels prevents you from giving larger discounts to those who are already close to making a purchase and may only need a smaller incentive.

Remember, those about to buy need to feel confident regarding the product, delivery time, and payment options. In contrast, inactive customers will respond better to messages that don’t push for a sale or to offers that are so aggressive they can’t resist (seasonal sales, buy-one-get-one-free, 50% off, 70% off, and major prize giveaways, etc.).

This way, you’ll achieve a much higher average ticket than by giving the same discount to your entire customer list.

Beyond Sales: Cultivate Lasting Relationships

NotificationButton is much more than just a powerful selling tool. It’s your direct channel to build strong, lasting relationships with your customers. Think of each message as an opportunity to provide real value to your audience.

You can share useful tips related to your industry, tell fascinating stories behind your brand or products, and even celebrate your customers’ achievements.

Leverage in Engagement

Don’t underestimate the power of educational content. Your subscribers will appreciate messages that help them solve problems or better understand your industry. You could create mini-guides, share industry trends, or even offer tutorials related to your products.

By doing so, you’re not only informing them but also showing that your brand can add value to their lives beyond the simple transaction of purchase.

What do you think now? Do you have enough reasons to use automatic audiences?

Come on, get motivated, and send your first well-segmented message!