What are Sequences?
Sumario: Learn what are and how to use Sequences
Have you ever felt that your customers vanish after visiting your online store? Don’t worry, you’re not alone! I know how hard it is to maintain contact with visitors and turn them into loyal customers. But don’t worry. Get ready to meet “Sequences”, a feature on our platform that will completely transform the way you communicate with your potential customers.
What are Sequences and How do they work?
When someone subscribes to your store, the “Sequences” come into play. They start by sending a warm welcome message, followed by a series of scheduled communications.
These messages can include everything from invitations to follow your social media to valuable information about your products, special offers, or exclusive content. The best part is that all of this happens automatically.
The functionality of the “Sequences” feature is simple yet powerful. You define the content, the order, and the time between each message.
Types of Automated Sequences
When you install the app on your online store, two types of “Sequences” are automatically created to help you get started on the right foot. Let’s take a look at each of them.
- The “Welcome Messages” sequence is your first line of communication with new subscribers. It typically includes a warm welcome greeting, an invitation to follow you on Instagram, and a message encouraging them to contact you via WhatsApp. This sequence is designed to make your new subscribers feel valued and offers them different ways to stay connected with your brand.
- The sequence “Get Recommendations” is focused on promoting “digital word of mouth.” This sequence encourages your satisfied customers to share their experience, which can help you build credibility and attract new customers.
Benefits of using “Sequences” in your online store
This tool allows you to automate sequences of personalized messages that will help you boost your sales, retain customers, and build lasting relationships. What does this translate to? It means you will be able to:
- Offer immediate value to your visitors. Share useful information about your products, surprise with exclusive discounts, or simply let your brand shine on its own.
- Awaken interest and keep it captive. Use them to highlight your best products, share relevant content, or even become a benchmark in your sector. A constant flow of value will keep your customers engaged.
In addition, you will be able to save time in your marketing strategy, boost conversions, and retain customers. You will be able to build strong relationships with your customers based on trust and value. What are you waiting for to start using sequences and see how your business reaches new heights?
