Cleaning of inactive subscribers

Cleaning up your subscribers is something you really need to do to keep your contact list in good shape and avoid headaches with your marketing campaigns. When you get rid of those subscribers who are no longer valid or who haven’t interacted in a while, you ensure your messages get through better and protect your brand’s reputation.

Did you know that our platform now allows you to do this cleaning automatically? This saves you manual work, protects your business, and ensures that your messages only reach people who are truly interested in what you offer. Let me explain how to do it. Let’s go for it!

Where and how to set up automatic subscriber cleanup?

Setting up this function is very simple. Follow these steps:

• Go to our platform and locate the main screen.
• In the left menu, select “Audiences“.

• Then click “Subscriber list“.

• On the subscriber list screen, you’ll find a “Clean up” button; click it.

• AIt will look like a window where you can choose the inactivity period for subscribers to delete them: 12 months (conservative), 6 months (moderate), and 3 months (aggressive). Select the one that suits you.

• Then click “Save“.

And that’s it. You now have your subscriber cleanup system configured.

What cleaning period should I choose?

The timing you choose depends on the type of product or service you’re offering. A 3-month period is an aggressive approach, recommended for products that are one-time purchases or are only replaced every few years.

The 6-month period is moderately styled. Ideal for frequently consumed products, such as clothing, footwear, or cleaning products.

The best option if you want to maintain a broad base and avoid losing valuable contacts is the 12-month option. This period is recommended for brands with long purchase cycles or loyalty strategies.

How does the elimination process work?

Once configured, our system will automatically delete:

• Invalid emails. Accounts that do not exist or have been deactivated.
• Inactive subscribers. Those who have not interacted with your messages during the chosen period.
• Invalid push notifications. Devices that are no longer receiving notifications.

This process runs in the background, without you needing to intervene manually. This way, you’ll always have a clean and optimized list.

Is it advisable to use a very short period to save costs?

Some merchants choose to set very short timeframes (like 3 months) to reduce the size of their list and save on shipping costs. However, this is usually not a good strategy, as the savings are minimal compared to the risk of losing future sales.

In most cases, we recommend using 6 or 12 months to maintain a good balance between cleanup and sales opportunities. The decision is yours.

Optimize your listing and improve your results

Setting up subscriber cleanup is a smart way to optimize your campaigns, avoid deliverability issues, and maintain a healthy contact list. Choose the period that best suits your business and let our platform do the work for you.

If you have any questions about which option to select, don’t hesitate to contact us! We are here to help you get the most out of the platform for your business.